Friday, December 4, 2009

He Went to Jared! But what do I get him?

"He went to Jared!" "Every kiss begins with Kay."

I’ve heard these jewelry store slogans more than a few times recently. It seems like every holiday commercial right now is slanted towards a female audience. Yes, you read correctly.

These jewelry commercials are not to give men independent ideas. No, sir.

They are designed to make women dream the man in their life is going to present them with an engagement ring, heart-shaped necklace or diamond earrings while ice skating on a frozen pond to the sweet sounds of some Maxwell love ballad.

Instead, many of you female readers will be presented with a new microwave or vacuum cleaner come Christmas day.

The reason? Men do not watch jewelry commercials and dream of experiencing those fuzzy moments.

Marketing companies, instead, are dependent on women seeing these commercials and putting a bug in their men’s ears — subtly or not — that they want jewelry.

Honestly, I am jealous of men during Christmas. I have no idea of what to give my boyfriend.
There are no commercials that end with "She went to Gamestop!" or "Every catch begins with Academy."

Nope. I have to rely on details in past conversations with him or piggy-back off what my girlfriends are picking up for their boyfriends or husbands.

So, I ask you readers: What are you getting your significant other for Christmas? Tell me by commenting on this post.

Next Saturday, I will reveal your recommendations in The Beaumont Enterprise

2 comments:

Anonymous said...

LOL at "She went to Gamestop"! I usually have to ask him exactly what he wants. Every time I try to surprise him, I think he's less than thrilled with the results.

Anonymous said...

I got him a new seat for his tractor after he complained that his shorts had been wet all day the day after a rain.